I’ve attended the mid-list crisis seminar at the London Book Fair.
I liked Dan Franklin from Jonathan Cape, despite his very serious stance.
He is one of those who drop “long-tail” (or long–tale? lol) authors to make room for new ones. That’s how he apparently discovered The Curious Incident of the Dog in the Night-time.
A proof, if you needed one, that definitely all is not lost for new writers.